Thursday, September 27, 2012

Public Health Communication Epub

Public Health Communication



Author:
Edition:
Publisher: Routledge
Binding: Paperback
ISBN: 0805831770



Public Health Communication: Evidence for Behavior Change (Routledge Communication Series)


This volume argues the case that public health communication has affected health behavior. Medical books Public Health Communication. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects.

Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book:
*offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs;
*includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and
*utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner Medical books Public Health Communication In. The ethical dimensions of health communicators interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people s values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions. *Author: Guttman, Nurit *Binding Type: Paperback *Number of Pages: 304 *Publication Date: 2000/04/15 *Language: English *Dimensions: 9.00 x 6.10 x 0.60 inches

download button

Download link for Essentials of Public Health Communication

The ethical dimensions of health communicators interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people s values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, a

Taylor & Francis Inc | 2002 | 456 pages | ISBN-13: 9780805831771 | ISBN-10: 0805831770

Categories: Communication, World health, Health promotion. Contributors: Muhiuddin Haider - Author. Format: Paperback

Categories: Communication, World health, Health promotion. Contributors: Muhiuddin Haider - Author. Format: Paperback



Medical Book Public Health Communication



It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects.

Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book:
*offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs;
*includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and
*utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner.

As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.

download
No comments :
Post a Comment