Author: John J. Campbell
Edition: 2nd
Publisher: Pharmaceutical Institute
Binding: Hardcover
ISBN: 0976309637
Understanding Pharma: The Professional's Guide to How Pharmaceutical and Biotech Companies Really Work
The pharmaceutical industry is extremely complex, and so are the inner workings of the pharmaceutical and biotechnology companies operating within it. Medical books Understanding Pharma. Even the most seasoned industry professionals may find it difficult to understand the activities of, and interdependencies among, all key functions within a pharmaceutical company. Yet this knowledge is crucial when the responsibilities for--or repercussions of--key initiatives ripple across an organization.
Understanding Pharma is a must-read for anyone in the pharmaceutical industry--those new to the industry, industry veterans, and those working in or serving the industry.
Download link for Understanding Pharma A Primer on How Pharmaceutical ..., 9780976309604
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by John J. Campbell - Pharmaceutical Institute (2008) - Hardback - ISBN 0976309637 9780976309635
Understanding Pharma: The Professional's Guide to How Pharmaceutical and Biotech Companies Really Work, ISBN-13: 9780976309635, ISBN-10: 0976309637
Physician-pharmaceutical industry interactions continue to generate heated debate in academic and public domains, both in the United States and abroad. Despite this, recent research suggests that physicians and physicians-in-training remain ignorant of the core issues and are ill-prepared to understand pharmaceutical industry promotion. There is a vast medical literature on this topic, but no single, concise resource. This book aims to fill that gap by providing a resource that explains the essential elements of this subject. The text makes the reader more aware of the key ethical issues and a
Medical Book Understanding Pharma
Even the most seasoned industry professionals may find it difficult to understand the activities of, and interdependencies among, all key functions within a pharmaceutical company. Yet this knowledge is crucial when the responsibilities for--or repercussions of--key initiatives ripple across an organization.
Understanding Pharma is a must-read for anyone in the pharmaceutical industry--those new to the industry, industry veterans, and those working in or serving the industry.
The Understanding Pharma book and 10-module e-course series have been incorporated into the on-boarding and professional development programs of numerous leading pharmaceutical and biotech companies, as well as university curricula for students preparing for careers in the industry. Two full printings of the first edition--more than 5,000 books--have sold out.
This second edition represents a significant expansion upon the original, with over 40 additional pages, including a new Medical Affairs chapter and new content related to the distinctive issues and requirements surrounding biopharmaceuticals. There are also major updates to the Managed Markets and Trade and Distribution chapters. Key data points have been revised throughout the book to maintain currency.
Topics covered in the book include:
Each function-specific chapter explains:
Understanding Pharma is an ideal resource for professionals in a wide variety of careers, including:
Students preparing for careers in the pharmaceutical industry will also find it extremely effective in orienting them to their chosen field, and the industry as a whole.
Be sure your team has what it takes to succeed in this competitive environment. Understanding Pharma will provide the practical knowledge they need. Also be sure to check out the companion book, Lingua Pharma, the first comprehensive glossary of industry-related terms.
