Sunday, February 26, 2012

Public Health Communication Interventions Epub

Public Health Communication Interventions



Author: Nurit Guttman
Edition: 1
Publisher: SAGE Publications, Inc
Binding: Paperback
ISBN: 0761902600



Public Health Communication Interventions: Values and Ethical Dilemmas


The ethical dimensions of health communicators’ interventions and campaigns are brought into question in this thought-provoking book. Medical books Public Health Communication Interventions. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people’s values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions Medical books Public Health Communication Interventions Values and..., 9780761902591. Public Health Communication Interventions Values and Ethical Dilemmas, ISBN-13: 9780761902591, ISBN-10: 0761902597

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Public Health Communication Interventions Values and Ethical Dilemmas, ISBN-13: 9780761902591, ISBN-10: 0761902597

The ethical dimensions of health communicators'' interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people''s values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation

Examining the efforts to affect behaviour change, Nurit Guttman questions how far health communication can and should go in changing people's values. Author: Guttman, Nurit ISBN-10: 0761902600

Categories: Health behavior, Social values. Contributors: Nurit Guttman - Author. Format: Hardcover



Medical Book Public Health Communication Interventions



Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people’s values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.



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