Author: Eric N. Berkowitz
Edition: 1
Publisher: McGraw-Hill Publishing Co
Binding: Hardcover
ISBN: 1557386420
Healthcare Market Research: Tools & Techniques for Analyzing and Understanding Today's Healthcare Environment
The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare. Medical books Healthcare Market Research. Filled with market data, sample survey forms, and environmental checklists, the book provides the professional with the necessary tools to effectively reach the "new" healthcare consumer Medical books Healthcare Marketing Research. by Eric Berkowitz - McGraw-Hill Publishing Company (1997) - Hardback - ISBN 1557386420 9781557386427
Download link for Healthcare Marketing Research, 9781557386427
by Eric Berkowitz - McGraw-Hill Publishing Company (1997) - Hardback - ISBN 1557386420 9781557386427
This acclaimed and popular text is the only complete market research guide to the American health care industry--a tool for strategic planning, competitive intelligence, employment searches or financial research. Covers national health expenditures, technologies, patient populations, research, Medicare, Medicaid, managed care. Contains trends, statistical tables and an in-depth glossary. Features in-depth profiles of the 500 major firms in all health industry sectors.
[ Ships Daily ] Condition: Good[ Underlining/Highlighting: NONE ] [ Writing: NONE ] Plunkett's Health Care Industry Almanac 2012: Health Care Industry Market Research, Statistics, Trends & Leading Companies By Jack W. Plunkett ISBN: 1608796531 Edition:first Publisher: Plunkett Research, Ltd. Pub Date: 11/2/2011 Binding: Paperback Pages: 717
New Paperback.
Medical Book Healthcare Market Research
Filled with market data, sample survey forms, and environmental checklists, the book provides the professional with the necessary tools to effectively reach the "new" healthcare consumer. Topics include data sources for healthcare marketing research, survey sampling, estimating the use of healthcare services, researching the healthcare consumer, and healthcare marketing in the 21st century.
